The 1950s were a decade marked by post-war optimism, an economic boom, and the rise of consumer culture. Advertising morphed into catchy jingles and memorable catchphrases. These tunes and sayings became what we associated with new products and were embedded within our subconscious.
Let’s take a stroll down memory lane and look at some of the iconic jingles and catchphrases from the 1950s.
The Jingles That Stuck
The advertisers of the era quickly discovered that music was a great way to sell consumer products. Pretty soon the commercials were filled with catchy jingles that helped people to remember the brand. For example, Coke came out with the jingle “I’d like to buy the world a Coke,” promoting their brand along with a message of harmony.
At the same time, Chevrolet was touting “See the USA in your Chevrolet” and the well-known “Snap! Crackle! Pop!” of Rice Krispies was born.
Playful Catchphrases Are Born
Some of the most memorable corporate catchphrases were introduced to the world in the 1950s. Capital One introduced “What’s in your wallet?” and Lay’s Potato Chips came out with “Bet you can’t eat just one.”
From the TV To Your Home
The 1950s was the decade that television became increasingly popular, and with that became a new way to advertise. The jingles and catchphrases became miniature productions in the form of television commercials. Advertisers work hard to bring you memorable moments.
Advertising and Marketing Became a Lens Into Real Life
It’s easy to look at these commercials as simply a medium for advertisers to sell more products. In the most direct sense, that’s what they were. But the jingles and catchphrases that permeated the form added to a medium that showcased the post-war optimism and consumer culture that the decade became known for. It’s easy to look back at these and reminisce about the decade.